Focus and Scope

Reflecting its mandate to track emerging trends and core methodologies across business and management, the journal welcomes high-quality original research articles, systematic literature reviews, empirical case evaluations, and managerial decision studies within the following thematic areas:

Strategic Management, Leadership & Organizational Behavior: Corporate strategy formulation, transformational leadership, organizational culture and climate, employee engagement, talent management, and change management.

Business Analytics, Digital Transformation & Operations: Data-driven decision modeling, enterprise resource management, AI applications in business processes, operational efficiency, and business intelligence systems.

Marketing Dynamics, Consumer Behavior & Brand Strategy: Digital marketing tracks, consumer decision analytics, brand equity management, social media marketing dynamics, and service quality management.

Entrepreneurship, Innovation & Venture Management: New venture creation, corporate entrepreneurship (intrapreneurship), startup ecosystem dynamics, business model innovation, and venture capital management.

Global Supply Chain, Logistics & International Business: Global trade management, resilient supply chain architectures, cross-cultural management, multinational enterprise (MNE) strategies, and international market entry dynamics.